Vegetarian Utopias: Visions of dietary patterns in future societies and support for social change

Madeline Judge*, Marc S. Wilson

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

15 Citations (Scopus)

Abstract

The current study draws on the collective futures framework to examine how visions of future societies where most people consume plant-based, vegetarian or vegan diets are related to current support for social change towards plant-based diets. Participants were 506 university students in Aotearoa New Zealand invited to imagine a society in 2050 where most individuals consume a plant-based, vegetarian, or vegan diet. A thematic analysis was conducted on responses to an open-ended item asking how these future societies would be different to today. Participants reported a variety of potential positive and negative outcomes for individuals and wider society. Subsequent analyses of attitudes scales investigated the relationships between the collective dimensions of plant-based future societies and support for policies to promote plant-based diets. For a vegetarian future, the strongest predictor of current support for social change was the expectation that widespread vegetarianism would reduce societal dysfunction. For a vegan future, the strongest predictor of support for social change was an expectation of increased warmth in a vegan society. Implications for theory and advocacy are discussed. (C) 2015 Elsevier Ltd. All rights reserved.

Original languageEnglish
Pages (from-to)57-69
Number of pages13
JournalFutures
Volume71
DOIs
Publication statusPublished - Aug-2015
Externally publishedYes

Keywords

  • Vegetarianism
  • Meat consumption
  • Collective futures
  • Social change
  • New Zealand
  • NEW-ZEALAND
  • CONSUMPTION
  • FOOD
  • MEAT

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