Visual attention to advertising: the impact of motivation and repetition

Rik G.M. Pieters, Edward Rosbergen, Michel Hartog

Research output: Working paperAcademic

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Abstract

The paper considers a (static) portfolio system that satisfies adding-up contraints and the gross substitution theorem. The paper shows the relationship of the two conditions to the weak dominant diagonal property of the matrix of interest rate elasticities. This enables to investigate the impact of simultaneous changes in interest rates on the asset demands.
Original languageEnglish
Publishers.n.
Number of pages0
Publication statusPublished - 1995

Keywords

  • Visuele stimulatie
  • Beeldcommunicatie
  • Advertenties
  • 85.40;

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