Walking the Cultural Distance: In search of direction beyond Friction

Rian Drogendijk, Lena Zander

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

42 Citations (Scopus)


What we know is that the concept of cultural distance is frequently used, hotly debated and for many intuitively appealing. Suffering from a series of illusionary properties, it is argued to have outlived its usefulness. What we need to know is how to conceptualize the complexity of culture as a multi-dimensional, multi-level concept, taking context into account to measure quality rather than quantity (or distance). It is our ambition to do justice to the idea that cultural diversity not only leads to friction or problem creation, but also to enrichment and to generation of solutions. We discuss cultural conceptualizations and suggest cultural profiling and cultural positioning as alternative ways of comparing and contrasting critical cultural differences.
Original languageEnglish
Title of host publicationThe Past, Present and Future of International Business and Management
EditorsTimothy Devinney, Torben Pedersen, Laszlo Tihanyi
Place of PublicationBingley
PublisherEmerald Group Publishing Limited
Number of pages212
ISBN (Print)978-0-85724-085-9
Publication statusPublished - 2010
Externally publishedYes

Publication series

NameAdvances of International Management


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