TY - UNPB
T1 - What marketing scholars should know about time series analysis
T2 - time series applications in marketing
AU - Horváth, Csilla
AU - Kornelis, Marcel
AU - Leeflang, Peter S.H.
N1 - Relation: http://som.rug.nl/
date_submitted:2002
Rights: Graduate School/Research Institute, Systems, Organisations and Management (SOM)
PY - 2002
Y1 - 2002
N2 - In this review, we give a comprehensive summary of time series techniques in
marketing, and discuss a variety of time series analysis (TSA) techniques and models.
We classify them in the sets (i) univariate TSA, (ii) multivariate TSA, and (iii) multiple
TSA. We provide relevant marketing applications of each set, and provide illustrative
examples.
AB - In this review, we give a comprehensive summary of time series techniques in
marketing, and discuss a variety of time series analysis (TSA) techniques and models.
We classify them in the sets (i) univariate TSA, (ii) multivariate TSA, and (iii) multiple
TSA. We provide relevant marketing applications of each set, and provide illustrative
examples.
M3 - Working paper
BT - What marketing scholars should know about time series analysis
PB - s.n.
ER -