What the voice reveals: Within- and between-category stereotyping on the basis of voice

SJ Ko*, CM Judd, [No Value] Blair, I.V Blair

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

67 Citations (Scopus)

Abstract

The authors report research that attempts to shift the traditional focus of visual cues to auditory cues as a basis for stereotyping. Moreover, their approach examines whether gender-signaling vocal cues lead not only to between-category but also to within-category gender stereotyping. Study 1 showed that both men and women vary within category in how feminine their voices sound and that Perceptions of vocal femininity are highly consensual. Furthermore, the measured acoustic characteristics that differed between gender were also related to perceptions of within-gender femininity. Subsequent studies demonstrated that variability in vocal femininity affects gender stereotyping when the targets are all of the same gender (Study 2) and when the targets are of different genders (Study 3). In the latter case, evidence of both category-based and feature-based stereotyping was found. Mediation analyses showed that the relationship between acoustics and stereotyping was in part due to femininity.

Original languageEnglish
Pages (from-to)806-819
Number of pages14
JournalPersonality and social psychology bulletin
Volume32
Issue number6
DOIs
Publication statusPublished - Jun-2006

Keywords

  • voice
  • vocal femininity
  • gender
  • stereotyping
  • acoustic characteristics
  • AFROCENTRIC FACIAL FEATURES
  • SEX-ROLE STEREOTYPES
  • PERSON PERCEPTION
  • VOCAL ATTRACTIVENESS
  • AMBIVALENT SEXISM
  • SOCIAL JUDGMENTS
  • BODY-SIZE
  • FREQUENCY
  • ATTITUDES
  • EMOTION

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