Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Gilian R. Ponte*, Jaap E. Wieringa, Tom Boot, Peter C. Verhoef

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

1 Citation (Scopus)
33 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications'. Together they form a unique fingerprint.

Computer Science

Keyphrases