Why brand the future with the past? The roles of heritage in the construction and promotion of place brand reputations

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic

Original language	Dutch
Title of host publication	International Place branding yearbook
Editors	F. Go, R. Govers
Place of Publication	London
Publisher	Palgrave MacMillan
Publication status	Published - 2011

Handle.net

@inbook{31bfca4c999c44e8a0b5663394ff901b,

title = "Why brand the future with the past? The roles of heritage in the construction and promotion of place brand reputations",

author = "G.J. Ashworth",

year = "2011",

language = "Dutch",

editor = "F. Go and R. Govers",

booktitle = "International Place branding yearbook",

publisher = "Palgrave MacMillan",

}