Why Do People Fall Prey to Social Influence Techniques? A Limited-Resource Account of Compliance

Kathleen D Vohs, Bob Fennis, Loes Janssen

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsAnn L. McGill, Sharon Shavitt
Place of PublicationDuluth, MN
PublisherAssociation for consumer research
Pages64-67
Number of pages4
Volume36
Publication statusPublished - 2009

Cite this