Winning back the unfaithful while exploiting the loyal: Retention offers and heterogeneous switching costs

Marco Haan, Wilhelm Siekman

Research output: Working paperAcademic

174 Downloads (Pure)
Original languageEnglish
Place of PublicationGroningen
PublisherUniversity of Groningen, SOM research school
Number of pages43
Volume15011-EEF
Publication statusPublished - 2015

Publication series

NameSOM Research Reports
PublisherSOM
Volume15011-EEF

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