2nd Cologne Symposium on Value Creation in a Changing Customer and Media Environment

Description

Invited presentation: The Impact of Consistency and Overlap in Advertising Content on Brands’ Market Share

Periode	23-jan.-2015
Evenementstitel	2nd Cologne Symposium on Value Creation in a Changing Customer and Media Environment
Evenementstype	Conference
Locatie	Cologne, GermanyToon op kaart