The Creative Paradox of Freedom and Structure

Rietzschel, E. (Keynote speaker)

Activiteit: Professional or public presentationProfessional


Creativity is often thought to require absolute freedom from constraints. However, research shows that this view is too limited: constraints (for example, in the form of detailed instructions as to how to perform a creativity task, or in the form of a narrowly defined problem) can actually contribute to creative performance, especially for people with a high need for structure. In this presentation, I will present empirical work relating to creativity and structure, and some preliminary theory regarding the best way to implement task structure in creative tasks.
Gehouden opRijksuniversiteit Groningen, Faculteit Economie en Bedrijfskunde, Netherlands