Onderzoeksoutput per jaar
Onderzoeksoutput per jaar
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Managing Product Returns Within the Customer Value Framework
Minnema, A., Bijmolt, T. H. A., Petersen, J. A. & Shulman, J. D., 29-aug.-2017, Customer Engagement Marketing. Palmatier, R. W., Kumar, V. & Harmeling, C. M. (redactie). Springer International Publishing, blz. 95-118 24 blz.Onderzoeksoutput › Academic › peer review
Open AccessBestand21 Citaten (Scopus)335 Downloads (Pure) -
Managing purchases and returns for retailers
Minnema, A., 2017, [Groningen]: University of Groningen, SOM research school. 165 blz.Onderzoeksoutput
Open AccessBestand2109 Downloads (Pure) -
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, A., Bijmolt, T. H. A. & Non, M. C., mrt.-2017, In: International Journal of Research in Marketing. 34, 1, blz. 194-211 18 blz.Onderzoeksoutput: Article › Academic › peer review
Open AccessBestand25 Citaten (Scopus)267 Downloads (Pure) -
Return to Sender? Het effect van reviews op het terugzenden van producten
Minnema, A. & Bijmolt, T., 2016, In: Tijdschrift voor Marketing. 6, blz. 44-47Onderzoeksoutput: Article › Academic › peer review
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To Keep or Not to Keep: Effects of Online Customer Reviews on Product Returns
Minnema, A., Bijmolt, T. H. A., Gensler, S. & Wiesel, T., sep.-2016, In: Journal of Retailing. 92, 3, blz. 253-267 15 blz.Onderzoeksoutput: Article › Academic › peer review
Open AccessBestand77 Citaten (Scopus)435 Downloads (Pure)