Chenming Peng

Zoekresultaten

• 2019

  The Impact of Adding Online-to-Offline Service Platform Channels on Firms' Offline and Total Sales and Profits

  Zhang, S., Pauwels, K. & Peng, C., aug-2019, In: Journal of Interactive Marketing. 47, blz. 115-128 14 blz.

  Onderzoeksoutput › Academic › peer review

  Open Access

  Bestand
  13 Citaten (Scopus)

  123 Downloads (Pure)