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  • 2024

    Data analysis for digital transformation: The example of willingness to share personal information

    Schumacher, C., Eggers, F., Verhoef, P. & Maas, P., 10-sep.-2024, A research agenda for digital transformation: Multidisciplinary perspectives. Dong, J. Q. & Verhoef, P. C. (uitgave). Cheltenham, UK: Edward Elgar Publishing, blz. 281-326

    OnderzoeksoutputAcademicpeer review

    1 Citaat (Scopus)
  • 2022

    Choice-Based Conjoint Analysis

    Eggers, F., Sattler, H., Teichert, T. & Völckner, F., 2022, Handbook of Market Research. Homburg, C., Klarmann, M. & Vomberg, A. (uitgave). Springer, blz. 781-819 40 blz.

    OnderzoeksoutputAcademicpeer review

    Open Access
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    31 Citaten (Scopus)
    5224 Downloads (Pure)