Maarten Gijsenberg

dr. ir.

Faculteit Economie en Bedrijfskunde, Marketing

United Kingdom

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12 Article
9 Abstract
6 Working paper
5 Report
Meer

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns
Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 58 blz. (SOM Research Reports; vol. 2021012-MARK).
Onderzoeksoutput › Academic

Open Access
Bestand

8 Downloads (Pure)
Digital platform openness: Drivers, dimensions and outcomes
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., jan-2021, In: Journal of Business Research. 122, blz. 902-914 13 blz.
Onderzoeksoutput › Academic › peer review

Open Access
Bestand

10 Citaten (Scopus)

58 Downloads (Pure)
Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective
Broekhuizen, T., Broekhuis, M., Gijsenberg, M. & Wieringa, J., jan-2021, In: Journal of Business Research. 122, blz. 847-852 6 blz.
Onderzoeksoutput › Academic

Open Access
Bestand

1 Citaat (Scopus)

4 Downloads (Pure)
Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior
Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 51 blz. (SOM Research Reports; vol. 2021011-MARK).
Onderzoeksoutput › Academic

Open Access
Bestand

15 Downloads (Pure)
When Offline Stores Reduce Online Returns
Hirche, C., Bijmolt, T. & Gijsenberg, M., 2021, Groningen: University of Groningen, SOM research school, 45 blz. (SOM Research Reports; vol. 2021010-MARK).
Onderzoeksoutput › Academic

Open Access
Bestand

20 Downloads (Pure)

25 Academic event
9 Editorial work
4 Organising and contributing to an event
3 Professional or public event
Meer
- 1 Membership
- 1 Visiting an external institution

International Journal of Research in Marketing (Tijdschrift)
Maarten Gijsenberg (Editorial board member)
1-jan-2017 → 31-dec-2017
Activiteit: Editorial work › Academic
Goethe Univ Frankfurt, Goethe University Frankfurt
Maarten Gijsenberg (Visiting researcher)
13-nov-2017 → 15-nov-2017
Activiteit: Visiting an external institution › Academic
Research Seminar at Goethe University Frankfurt
Maarten Gijsenberg (Invited speaker)
14-nov-2017
Activiteit: Academic presentation › Academic
Journal of Marketing Research (Tijdschrift)
Maarten Gijsenberg (Peer reviewer)
1-jan-2017 → 31-dec-2017
Activiteit: Editorial work › Academic
Michael Jordan: Superster
Maarten Gijsenberg (Speaker)
27-sep-2017
Activiteit: Professional or public presentation › Professional

What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Center for Services Leadership Blog
Maarten Gijsenberg
01/11/2015
1 Mediabijdrage
Pers / media: Onderzoek › Popular
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Customer Think Blog
Maarten Gijsenberg
01/11/2015
1 Mediabijdrage
Pers / media: Onderzoek › Popular