Maarten Gijsenberg

Zoekresultaten

• 2021

  Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

  Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 58 blz. (SOM Research Reports; vol. 2021012-MARK).

  Onderzoeksoutput › Academic

  Open Access

  Bestand
  67 Downloads (Pure)

• Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

  Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 51 blz. (SOM Research Reports; vol. 2021011-MARK).

  Onderzoeksoutput › Academic

  Open Access

  Bestand
  96 Downloads (Pure)

• When Offline Stores Reduce Online Returns

  Hirche, C., Bijmolt, T. & Gijsenberg, M., 2021, Groningen: University of Groningen, SOM research school, 45 blz. (SOM Research Reports; vol. 2021010-MARK).

  Onderzoeksoutput › Academic

  Open Access

  Bestand
  106 Downloads (Pure)
• 2018

  Advertising Timing: In-Phase of Out-of-Phase with Competitors

  Gijsenberg, M. & Nijs, V. R., 2018, Groningen: University of Groningen, SOM research school, 50 blz. (SOM Research Reports; nr. 2018004-MARK).

  Onderzoeksoutput › Academic

  Open Access

  Bestand
  164 Downloads (Pure)

• Moving Forward: The Role of Marketing in Fostering Public Transport Usage

  Gijsenberg, M. & Verhoef, P., 2018, Groningen: University of Groningen, SOM research school, 65 blz. (SOM Research Reports; nr. 2018003-MARK).

  Onderzoeksoutput › Academic

  Open Access

  Bestand
  279 Downloads (Pure)
• 2016

  Competitive reactions to personal selling: the difference between strategic and tactical actions

  Holtrop, N., Wieringa, J., Gijsenberg, M. & Stern, P., 2016, Groningen: University of Groningen, SOM research school, 61 blz. (SOM Research Reports; vol. 16004-MARK).

  Onderzoeksoutput › Academic

  Bestand
  312 Downloads (Pure)