Peter Verhoef

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2021

Can you sense it? Customer Experience at the Next Level
Bouma, J. T., Verhoef, P. C. & Hirche, C. F., 2021, Rijksuniversiteit Groningen, (Report RUGCIC; nr. 20183).
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Open Access
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114 Downloads (Pure)
2018

Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Gijsenberg, M. & Verhoef, P., 2018, Groningen: University of Groningen, SOM research school, 65 blz. (SOM Research Reports; nr. 2018003-MARK).
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Open Access
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329 Downloads (Pure)
2009

Do vendors benefit from marketing actions in a multi-vendor loyalty program?
Dorotic, M., Fok, D., Verhoef, P. C. & Bijmolt, T. H. A., 2009, Groningen: University of Groningen, SOM research school, (SOM Research Reports; vol. 09001).
Onderzoeksoutput › Academic

Onderzoeksoutput