Pieter Verhoef

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Business Value of SME Digitalization: When Does It Pay off More?
Fabian, N., Dong, J., Broekhuizen, T. & Verhoef, P., 9-feb.-2023, (E-pub ahead of print) In: European Journal of Information Systems. 20 blz.
Onderzoeksoutput › Academic › peer review

Open Access
Bestand

83 Downloads (Pure)
How is retargeting related to purchase incidence, channel choice, and purchase quantity?
Mark, T., Dhar, T., Verhoef, P. C. & Lemon, K. N., 24-aug.-2023, (E-pub ahead of print) In: Marketing Letters.
Onderzoeksoutput › Academic › peer review
Leveraging synergy to drive digital transformation: A systems-theoretic perspective
Nguyen, D. K., Broekhuizen, T., Dong, J. & Verhoef, P., nov.-2023, In: Information & Management. 60, 7, 14 blz., 103836.
Onderzoeksoutput › Academic › peer review
Reflections and Predictions on Effects of COVID-19 Pandemic on Retailing
Verhoef, P. C., Noordhoff, C. & Sloot, L. M., 1-mrt.-2023, In: Journal of Service Management. 34, 2, blz. 274-293 20 blz.
Onderzoeksoutput › Academic › peer review

Open Access
Bestand

15 Citaten (Scopus)

202 Downloads (Pure)
The effects of cultural differences on consumers' willingness to share personal information
Schumacher, C., Eggers, F., Verhoef, P. C. & Maas, P., feb.-2023, In: Journal of Interactive Marketing. 58, 1, blz. 72-89 27 blz.
Onderzoeksoutput › Academic › peer review

Open Access
Bestand

372 Downloads (Pure)

Power Distribution within the Top: How Does Power of IT Executive relative to TMT Matter?
Thijs Broekhuizen (Speaker), Khoi Nguyen (Contributor), John Qi Dong (Contributor) & Pieter Verhoef (Contributor)
20-sep.-2022
Activiteit: Academic presentation › Academic

Best Short Paper Award Nomination
Nguyen, Dinh Khoi (Recipient), Broekhuizen, Thijs (Recipient), Dong, John Qi (Recipient) & Verhoef, Pieter (Recipient), 2021
Prijs: Other distinction › Academic

Samenwerkingen en hoofdonderzoeksgebieden uit de afgelopen vijf jaar