Rimvyde Muzikeviciute-Oud, MA

There is a pressing need “to bring unconventional and radical perspectives into the debate on possible solutions” (Vivero-Pol 2013, 3) to ignite a change in the individual’s attitude towards food production and consumption and accordingly, a behavioural change of actors involved to foster more sustainable food cultures. My resreach project proposes a place-based approach to sustainable practices which centres on the importance of culture and human values that are rooted within it and thus are distinctive to a place (Horlings 2015). The core aim of my reserach is to evaluate the impact of artistic initiatives designed to enhance awareness of sustainable local agricultural practices including consumption and production. To the best of our knowledge, and despite recent achievements, the role and impact of artistic initiatives on individual food behaviour (via intrinsic motivation) and local food cultures remains a relatively unexplored area of research to date.