Onderzoeksoutput per jaar
Onderzoeksoutput per jaar
Samenwerkingen en hoofdonderzoeksgebieden uit de afgelopen vijf jaar
Recente externe samenwerking op landen-/regioniveau. Duik in de details door op de stippen te klikken of
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A Meta-Analysis of Brand Extension Success: The Effects of Parent Brand Equity and Extension Fit
Peng, C., Bijmolt, T. H. A., Völckner, F. & Zhao, H., 6-mrt.-2023, (E-pub ahead of print) In: Journal of Marketing.Onderzoeksoutput › Academic › peer review
Open AccessBestand42 Downloads (Pure) -
Evaluating store location and department composition based on spatial heterogeneity in sales potential
Hunneman, A., Bijmolt, T. H. A. & Elhorst, J. P., jul.-2023, In: Journal of Retailing and Consumer Services. 73, 7 blz., 103355.Onderzoeksoutput › Academic › peer review
Open AccessBestand4 Downloads (Pure) -
Innovation contests: attracting new solvers and new high-quality solutions
Hu, F., Huizingh, E. & Bijmolt, T., jan.-2023, In: R and D Management. 53, 1, blz. 149-167 19 blz.Onderzoeksoutput › Academic › peer review
Open AccessBestand1 Citaat (Scopus)18 Downloads (Pure) -
The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses
Schamp, C., Heitmann, M., Bijmolt, T. H. A. & Katzenstein, R., feb.-2023, In: Journal of Marketing Research. 60, 1, blz. 189-215 27 blz.Onderzoeksoutput › Academic › peer review
Open AccessBestand6 Citaten (Scopus)2 Downloads (Pure) -
The Effect of Periodic Email Prompts on Participant Engagement With a Behavior Change mHealth App: Longitudinal Study
Agachi, E., Bijmolt, T. H. A., Ittersum, K. V. & Mierau, J. O., 11-mei-2023, In: Jmir mhealth and uhealth. 11, 13 blz., e43033.Onderzoeksoutput › Academic › peer review
Open AccessBestand12 Downloads (Pure)
Datasets
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Data for: The Impact of Innovation Contest Briefs on the Quality of Solvers and Solutions
Hu, F. (Contributor), Huizingh, E. (Contributor) & Bijmolt, T. (Contributor), University of Groningen, 28-nov.-2019
Dataset
Knipsels
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‘Het ideale assortiment bestaat’; Wetenschappers ontwikkelen rekenmethode voor optimale schapinvulling
16/11/2013
1 item van Media-aandacht
Pers / media: Activiteiten met een maatschappelijk belang › Popular