3D Imaging Technology’s Narrative Appropriation in Cinema

This chapter traces the cinematic history of stereoscopy by focusing on the contemporary dispute about the values of 3D technology, which are seen as either mere visual attraction or as a technique that perfects the cinematic illusion through increasing perceptual immersion. By taking a neutral stance, the author proposes a shift in how we approach 3D. He argues that we should amend the general concern from “Will the 3D revolution happen?” to “Will the 3D revolution happen if 3D remains a visual-aesthetic attraction?” In this regard, the issue of the technology’s narratively motivated utilization, through which 3D could stabilize its position in the film business, is considered.