TY - UNPB
T1 - A conceptual model of channel choice
T2 - measuring online and offline shopping value perceptions
AU - Broekhuizen, Thijs L.J.
AU - Jager, Wander
N1 - Relation: http://som.rug.nl/
date_submitted:2004
Rights: Graduate School/Research Institute, Systems, Organisations and Management (SOM)
PY - 2004
Y1 - 2004
N2 - This study tries to understand how consumers evaluate channels for their purchasing.
Specifically, it develops a conceptual model that addresses consumer value perceptions of
using the Internet versus the traditional (physical) channel. Previous research showed that
perceptions of price, product quality, service quality and risk strongly influence perceived
value and purchase intentions in the offline and online channel. Perceptions of online and
offline buyers can be analyzed to see how value is constructed in both channels. This model
enables comparisons between online and offline shoppers perceptions. As such, it is possible to determine the factors that encourage or prevent consumers to engage in online shopping.
AB - This study tries to understand how consumers evaluate channels for their purchasing.
Specifically, it develops a conceptual model that addresses consumer value perceptions of
using the Internet versus the traditional (physical) channel. Previous research showed that
perceptions of price, product quality, service quality and risk strongly influence perceived
value and purchase intentions in the offline and online channel. Perceptions of online and
offline buyers can be analyzed to see how value is constructed in both channels. This model
enables comparisons between online and offline shoppers perceptions. As such, it is possible to determine the factors that encourage or prevent consumers to engage in online shopping.
M3 - Working paper
BT - A conceptual model of channel choice
PB - s.n.
ER -