A cross-national investigation into the marketing department's influence within the firm

P.C. Verhoef, P.S.H. Leeflang, M. Natter, W. Baker, A. Grinstein, A. Gustafsson, P. Morrison, J. Saunders

Onderzoeksoutput › Professional

Originele taal-2	Dutch
Plaats van productie	Boston
Uitgeverij	Marketing Science Institute
Aantal pagina's	26
Volume	MSI Working Paper
Uitgave	09-004
Status	Published - 2009

Handle.net

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title = "A cross-national investigation into the marketing department's influence within the firm",

author = "P.C. Verhoef and P.S.H. Leeflang and M. Natter and W. Baker and A. Grinstein and A. Gustafsson and P. Morrison and J. Saunders",

year = "2009",

language = "Dutch",

volume = "MSI Working Paper",

publisher = "Marketing Science Institute",

edition = "09-004",

}

TY - BOOK

T1 - A cross-national investigation into the marketing department's influence within the firm

AU - Verhoef, P.C.

AU - Leeflang, P.S.H.

AU - Natter, M.

AU - Baker, W.

AU - Grinstein, A.

AU - Gustafsson, A.

AU - Morrison, P.

AU - Saunders, J.

PY - 2009

Y1 - 2009

M3 - Report

VL - MSI Working Paper

BT - A cross-national investigation into the marketing department's influence within the firm

PB - Marketing Science Institute

CY - Boston

ER -