| Originele taal-2 | Dutch |
|---|---|
| Titel | Proceedings of the 41th EMAC conference |
| Plaats van productie | Lisbon |
| Pagina's | 22 - 25 |
| Status | Published - 2012 |
A study on interrelationships between advertising and brand metrics in online banner advertising
T. Yudhistira, T.H.A. Bijmolt, K.R.E. Huizingh
Onderzoeksoutput › Academic › peer review