| Originele taal-2 | Dutch |
|---|---|
| Pagina's (van-tot) | 26-32 |
| Aantal pagina's | 7 |
| Tijdschrift | Marketing Review St. Gallen |
| Volume | 28 |
| Nummer van het tijdschrift | 3 |
| DOI's | |
| Status | Published - 2011 |
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Accountability as a main ingredient of getting marketing back in the boardroom
Onderzoeksoutput: Article › Academic › peer review
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