@inbook{496d7def2a4049c08b5679715cbbbec4,
title = "Advanced Methods for Modelling Markets (AMMM)",
author = "Leeflang, {Peter S.H.} and Wieringa, {Jaap E.} and Bijmolt, {Tammo H.A.} and Pauwels, {Koen H.}",
year = "2017",
doi = "10.1007/978-3-319-53469-5_1",
language = "English",
isbn = "978-3-319-53467-1",
series = "International Series in Quantitative Marketing",
publisher = "Springer",
pages = "3--30",
editor = "Peter Leeflang and Jaap Wieringa and Tammo Bijmolt and Pauwels, {Koen }",
booktitle = "Advanced Methods for Modeling Markets",
}