Affective Tourism Ethnography

Dorina Buda, Hazel Tucker



    In this paper we aim to advance the concept of affective tourism ethnography. We take ethnography to refer to a research strategy rather than simply a methodological tool. This is because ethnography entails methods (individual interviews, focus groups, participant observation amongst others) and connects appropriately with the theoretical approach offered by engagements with affect and emotion. Cultural understandings of affect and emotion are central to the affective turn in humanities and social sciences (Clough & Halley, 2007; Gregg & Seigworth, 2010). Debates pertaining to the affective turn have not yet fully reached tourism studies (Buda 2015; Buda et al 2014). Our aim, therefore, is to bring cultural and critical engagements with affect and emotion more firmly into tourism studies. The affective turn explores creative dynamics of affect and emotion in the reproduction of culture, subjectivity and power relations (Harding & Pribram, 2002). Emotion can be considered as ‘subjective content’ and ‘qualified intensity’, whereas affect is intensity itself. Therefore, whilst emotions are more amenable to representation and operationalization, affect is akin to an invisible felt presence, challenging cognition since it resides in other-than-conscious levels (Massumi, 2002). In this paper, we explore how ‘affective tourism ethnography’ can allow for in-depth examinations of individual actions, emotions and meanings within specific settings. To conclude, we argue that in tourism studies critical examinations of affect and emotion can offer promising new routes to explore and understand tourism encounters.
    Originele taal-2English
    StatusPublished - 26-jun-2015
    EvenementCritical Tourism Studies Conference - Opatija, Croatia
    Duur: 26-jul-201530-jul-2015


    ConferenceCritical Tourism Studies Conference

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