Assessing the effects of abstract attributes and brand familiarity through conjoint analysis

Onderzoeksoutput: Article › Academic › peer review

Originele taal-2	Dutch
Pagina's (van-tot)	171 - 178
Aantal pagina's	8
Tijdschrift	International Journal of Research in Marketing
Volume	15
Status	Published - 1997

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@article{f660ea2bcd6d45f49c8e187b80371a14,

title = "Assessing the effects of abstract attributes and brand familiarity through conjoint analysis",

author = "M. Wedel and M. Vriens and T.H.A. Bijmolt and W.P. Krijnen and P.S.H. Leeflang",

year = "1997",

language = "Dutch",

volume = "15",

pages = "171 -- 178",

journal = "International Journal of Research in Marketing",

publisher = "ELSEVIER SCIENCE BV",

}

TY - JOUR

T1 - Assessing the effects of abstract attributes and brand familiarity through conjoint analysis

AU - Wedel, M.

AU - Vriens, M.

AU - Bijmolt, T.H.A.

AU - Krijnen, W.P.

AU - Leeflang, P.S.H.

PY - 1997

Y1 - 1997

M3 - Article

VL - 15

SP - 171

EP - 178

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

ER -