Betting exchanges: the future of sports betting?

Ruud H. Koning*, B. van Velzen

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

15 Citaten (Scopus)

Samenvatting

Sports betting and sports have always been strongly connected. Traditionally, these betting markets have been cleared by bookmakers, who accept bets on certain events. These bookmakers carry the risk of paying the amount wagered if the event occurs. Recently, a new type of betting market has appeared, so-called betting exchanges. In these markets, punters bet with each other directly, and the organization that creates the market does not carry any risk that depends on the occurrence of the event.

In this paper we provide an analysis of this new type of markets, using a SWOT-analysis. Issues like competitiveness and survival of betting exchanges are addressed. We argue that liquidity is the prime determinant of long-term success of betting exchanges.

Originele taal-2English
Pagina's (van-tot)42-62
Aantal pagina's21
TijdschriftInternational journal of sport finance
Volume4
Nummer van het tijdschrift1
StatusPublished - feb.-2009

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