BETWEEN BROADCASTING POLITICAL MESSAGES AND INTERACTING WITH VOTERS: The use of Twitter during the 2010 UK general election campaign

Todd Graham*, Marcel Broersma, Karin Hazelhoff, Guido van't Haar

*Bijbehorende auteur voor dit werk

    OnderzoeksoutputAcademicpeer review

    239 Citaten (Scopus)
    8 Downloads (Pure)


    Politicians across Western democracies are increasingly adopting and experimenting with Twitter, particularly during election time. The purpose of this article is to investigate how candidates are using it during an election campaign. The aim is to create a typology of the various ways in which candidates behaved on Twitter. Our research, which included a content analysis of tweets (n=26,282) from all twittering Conservative, Labour and Liberal Democrat candidates (n=416) during the 2010 UK General Election campaign, focused on four aspects of tweets: type, interaction, function and topic. By examining candidates' twittering behaviour, the authors show that British politicians mainly used Twitter as a unidirectional form of communication. However, there were a group of candidates who used it to interact with voters by, for example, mobilizing, helping and consulting them, thus tapping into the potential Twitter offers for facilitating a closer relationship with citizens.

    Originele taal-2English
    Pagina's (van-tot)692-716
    Aantal pagina's25
    TijdschriftInformation Communication & Society
    Nummer van het tijdschrift5
    StatusPublished - 1-jun-2013

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