Challenges and solutions for marketing in a digital era

P.S.H. Leeflang, P.C. Verhoef, P. Dahlströhm, T. Freundt

Onderzoeksoutput › Academic › peer review

417 Citaten (Scopus)

Originele taal-2	English
Pagina's (van-tot)	1-12
Aantal pagina's	12
Tijdschrift	European Management Journal
Volume	32
Nummer van het tijdschrift	1
DOI's	https://doi.org/10.1016/j.emj.2013.12.001
Status	Published - feb.-2014

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Challenges and solutions for marketing in a digital era
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title = "Challenges and solutions for marketing in a digital era",

author = "P.S.H. Leeflang and P.C. Verhoef and P. Dahlstr{\"o}hm and T. Freundt",

year = "2014",

month = feb,

doi = "10.1016/j.emj.2013.12.001",

language = "English",

volume = "32",

pages = "1--12",

journal = "European Management Journal",

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