Competitive reactions to personal selling: the difference between strategic and tactical actions

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Originele taal-2	English
Plaats van productie	Groningen
Uitgever	University of Groningen, SOM research school
Aantal pagina's	61
Volume	16004-MARK
Status	Published - 2016

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title = "Competitive reactions to personal selling: the difference between strategic and tactical actions",

author = "Niels Holtrop and Jakob Wieringa and Maarten Gijsenberg and P. Stern",

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AU - Holtrop, Niels

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AU - Gijsenberg, Maarten

AU - Stern, P.

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M3 - Working paper

VL - 16004-MARK

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BT - Competitive reactions to personal selling

PB - University of Groningen, SOM research school

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