Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef; Andrew T. Stephen; P. K. Kannan; Xueming Luo; Vibhanshu Abhishek; Michelle Andrews; Yakov Bart; Hannes Datta; Nathan Fong; Donna L. Hoffman; Mandy Mantian Hu; Tom Novak; William Rand; Yuchi Zhang

doi:10.1016/j.intmar.2017.06.001

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

Peter C. Verhoef^*, Andrew T. Stephen, P. K. Kannan, Xueming Luo, Vibhanshu Abhishek, Michelle Andrews, Yakov Bart, Hannes Datta, Nathan Fong, Donna L. Hoffman, Mandy Mantian Hu, Tom Novak, William Rand, Yuchi Zhang

^*Corresponding author voor dit werk

Marketing

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Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks?from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).

We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies. (c) 2017 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.

Originele taal-2	English
Pagina's (van-tot)	1-8
Aantal pagina's	8
Tijdschrift	Journal of Interactive Marketing
Volume	40
DOI's	https://doi.org/10.1016/j.intmar.2017.06.001
Status	Published - nov.-2017

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Consumer Connectivity in a Complex, Technology-enabledFinal publisher's version, 327 KBLicentie: Taverne

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Verhoef, P. C., Stephen, A. T., Kannan, P. K., Luo, X., Abhishek, V., Andrews, M., Bart, Y., Datta, H., Fong, N., Hoffman, D. L., Hu, M. M., Novak, T., Rand, W., & Zhang, Y. (2017). Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products. Journal of Interactive Marketing, 40, 1-8. https://doi.org/10.1016/j.intmar.2017.06.001

@article{6df77553578c4d60bdd128e867094519,

title = "Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products",

abstract = "Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks?from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies. (c) 2017 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.",

keywords = "Mobile marketing, Internet of Things, Social networks, Big data, Omnichannel, SOCIAL MEDIA, PROMOTIONS, FRAMEWORK, ADOPTION, INTERNET, NETWORK, AGENDA",

author = "Verhoef, {Peter C.} and Stephen, {Andrew T.} and Kannan, {P. K.} and Xueming Luo and Vibhanshu Abhishek and Michelle Andrews and Yakov Bart and Hannes Datta and Nathan Fong and Hoffman, {Donna L.} and Hu, {Mandy Mantian} and Tom Novak and William Rand and Yuchi Zhang",

year = "2017",

month = nov,

doi = "10.1016/j.intmar.2017.06.001",

language = "English",

volume = "40",

pages = "1--8",

journal = "Journal of Interactive Marketing",

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T1 - Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

AU - Verhoef, Peter C.

AU - Stephen, Andrew T.

AU - Kannan, P. K.

AU - Luo, Xueming

AU - Abhishek, Vibhanshu

AU - Andrews, Michelle

AU - Bart, Yakov

AU - Datta, Hannes

AU - Fong, Nathan

AU - Hoffman, Donna L.

AU - Hu, Mandy Mantian

AU - Novak, Tom

AU - Rand, William

AU - Zhang, Yuchi

PY - 2017/11

Y1 - 2017/11

N2 - Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks?from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies. (c) 2017 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.

AB - Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks?from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology).We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies. (c) 2017 Direct Marketing Educational Foundation, Inc. dba Marketing EDGE. All rights reserved.

KW - Mobile marketing

KW - Internet of Things

KW - Social networks

KW - Big data

KW - Omnichannel

KW - SOCIAL MEDIA

KW - PROMOTIONS

KW - FRAMEWORK

KW - ADOPTION

KW - INTERNET

KW - NETWORK

KW - AGENDA

U2 - 10.1016/j.intmar.2017.06.001

DO - 10.1016/j.intmar.2017.06.001

M3 - Article

SN - 1094-9968

VL - 40

SP - 1

EP - 8

JO - Journal of Interactive Marketing

JF - Journal of Interactive Marketing

ER -

Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products

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