Consumer-driven web site customization: The need to manage costs and benefits

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Originele taal-2	English
Titel	Rule developing experimentation: A systematic approach to understand & engineer the consumer mind
Redacteuren	A. Gofman, H.R. Moskowitz
Uitgeverij	Bentham Science Publishers
Pagina's	327 - 351
Status	Published - 2012

Handle.net

@inbook{7388641209264a82b7ea641dbf2f7464,

title = "Consumer-driven web site customization: The need to manage costs and benefits",

author = "K.R.E. Huizingh and M.L. Teerling",

year = "2012",

language = "English",

pages = "327 -- 351",

editor = "A. Gofman and H.R. Moskowitz",

booktitle = "Rule developing experimentation: A systematic approach to understand & engineer the consumer mind",

publisher = "Bentham Science Publishers",

}