Demand for financial advice: Evidence from a randomized choice experiment

Boudewijn de Bruin, Olha Cherednychenko, Niels Hermes*, Marc Kramer, Marco Meyer

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

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How does the salience and structure of costs for financial advice influence consumer demand? This study conducts a randomized choice experiment exploring possible consequences of introducing a commission ban in the retail mortgage market. A sample of more than 2100 participants of the Dutch Household Survey panel reveals that in a fee-based regime, in which the costs of advice are salient and must be paid upfront, demand for advice decreases by 25 % compared with a situation in which the same costs are embedded in mortgage payments. We do not find evidence that such demand effects for financial advice varies across less versus more sophisticated customers. At the same time, we do find that customers with a stronger focus on the present express less willingness to pay for advice upfront.

Originele taal-2English
Aantal pagina's13
TijdschriftJournal of Banking and Finance
StatusPublished - jun.-2024


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