Determinants Of Social Contagion During New Product Adoption

David Langley, Tammo Bijmolt, J. Roland Ortt, Nico Pals

Onderzoeksoutput › Academic

Originele taal-2	English
Status	Published - jun.-2010
Evenement	17th International Product Development Management Conference - Murcia, Spain Duur: 13-jun.-2010 → 15-jun.-2010

Conference	17th International Product Development Management Conference
Land/Regio	Spain
Stad	Murcia
Periode	13/06/2010 → 15/06/2010

Handle.net

@conference{67290623c4cb4972872055525bd3b4a7,

title = "Determinants Of Social Contagion During New Product Adoption",

author = "David Langley and Tammo Bijmolt and Ortt, {J. Roland} and Nico Pals",

year = "2010",

month = jun,

language = "English",

note = "17th International Product Development Management Conference ; Conference date: 13-06-2010 Through 15-06-2010",

}