Diffusion of franchising as an innovation of a managerial organization

M.E. Ruiz Conde, P.S.H. Leeflang

Onderzoeksoutput: ArticleAcademicpeer review

Originele taal-2Dutch
Pagina's (van-tot)65 - 76
TijdschriftMarketing - Journal of Research and Management
Volume2
StatusPublished - 2006

Citeer dit