Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Peter C. Verhoef*, Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya, John Qi Dong, Nicolai Fabian, Michael Haenlein

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

1419 Citaten (Scopus)
4930 Downloads (Pure)


Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

Originele taal-2English
Pagina's (van-tot)889-901
Aantal pagina's13
TijdschriftJournal of Business Research
Vroegere onlinedatum2-nov.-2019
StatusPublished - jan.-2021

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