Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Peter C. Verhoef; Thijs Broekhuizen; Yakov Bart; Abhi Bhattacharya; John Qi Dong; Nicolai Fabian; Michael Haenlein

doi:10.1016/j.jbusres.2019.09.022

Digital Transformation: A Multidisciplinary Reflection and Research Agenda

Peter C. Verhoef^*, Thijs Broekhuizen, Yakov Bart, Abhi Bhattacharya, John Qi Dong, Nicolai Fabian, Michael Haenlein

^*Corresponding author voor dit werk

Onderzoeksoutput: Article › Academic › peer review

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Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

Originele taal-2	English
Pagina's (van-tot)	889-901
Aantal pagina's	13
Tijdschrift	Journal of Business Research
Volume	122
Vroegere onlinedatum	2-nov.-2019
DOI's	https://doi.org/10.1016/j.jbusres.2019.09.022
Status	Published - jan.-2021

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10.1016/j.jbusres.2019.09.022Licentie: CC BY

Digital transformationFinal publisher's version, 793 KBLicentie: CC BY

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title = "Digital Transformation: A Multidisciplinary Reflection and Research Agenda",

abstract = "Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.",

keywords = "Digital business, Business models, Business strategy, INFORMATION-TECHNOLOGY, ORGANIZATIONAL AGILITY, BUSINESS MODEL, SOCIAL MEDIA, BIG DATA, DIGITIZATION, INNOVATION, FUTURE, CAPABILITY, STRATEGIES",

author = "Verhoef, {Peter C.} and Thijs Broekhuizen and Yakov Bart and Abhi Bhattacharya and Dong, {John Qi} and Nicolai Fabian and Michael Haenlein",

year = "2021",

month = jan,

doi = "10.1016/j.jbusres.2019.09.022",

language = "English",

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pages = "889--901",

journal = "Journal of Business Research",

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T1 - Digital Transformation

T2 - A Multidisciplinary Reflection and Research Agenda

AU - Verhoef, Peter C.

AU - Broekhuizen, Thijs

AU - Bart, Yakov

AU - Bhattacharya, Abhi

AU - Dong, John Qi

AU - Fabian, Nicolai

AU - Haenlein, Michael

PY - 2021/1

Y1 - 2021/1

N2 - Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

AB - Digital transformation and resultant business model innovation have fundamentally altered consumers' expectations and behaviors, putting immense pressure on traditional firms, and disrupting numerous markets. Drawing on extant literature, we identify three stages of digital transformation: digitization, digitalization, and digital transformation. We identify and delineate growth strategies for digital firms as well as the assets and capabilities required in order to successfully transform digitally. We posit that digital transformation requires specific organizational structures and bears consequences for the metrics used to calibrate performance. Finally, we provide a research agenda to stimulate and guide future research on digital transformation.

KW - Digital business

KW - Business models

KW - Business strategy

KW - INFORMATION-TECHNOLOGY

KW - ORGANIZATIONAL AGILITY

KW - BUSINESS MODEL

KW - SOCIAL MEDIA

KW - BIG DATA

KW - DIGITIZATION

KW - INNOVATION

KW - FUTURE

KW - CAPABILITY

KW - STRATEGIES

U2 - 10.1016/j.jbusres.2019.09.022

DO - 10.1016/j.jbusres.2019.09.022

M3 - Article

SN - 0148-2963

VL - 122

SP - 889

EP - 901

JO - Journal of Business Research

JF - Journal of Business Research

ER -

Digital Transformation: A Multidisciplinary Reflection and Research Agenda

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