@techreport{16d7654b70ec4bd58a789206e09471f1,
title = "Direct mail selection by joint modeling of the probability and quantity of response",
abstract = "Operations such as integration or modularization of databases can be considered as operations on database universes. This paper describes some operations on database universes. Formally, a database universe is a special kind of table. It turns out that various operations on tables constitute interesting operations on database universes as well.",
keywords = "Consumentengedrag, Waarschijnlijkheidstheorie, Marketing, 85.40;",
author = "P. Otter and Scheer, {H. van der} and T. Wansbeek",
note = "Relation: http://som.rug.nl/ date_submitted:1997 Rights: Graduate School/Research Institute, Systems, Organisations and Management (SOM)",
year = "1997",
language = "English",
publisher = "s.n.",
type = "WorkingPaper",
institution = "s.n.",
}