Does sustainability sell? The impact of sustainability claims on the success of national brands’ new product introductions

Jenny van Doorn*, Hans Risselada*, Peter C. Verhoef*

*Corresponding author voor dit werk

Onderzoeksoutput: Article › Academic › peer review

36 Citaten (Scopus)
424 Downloads (Pure)

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Social Sciences

Economics, Econometrics and Finance

Earth and Planetary Sciences

Agricultural and Biological Sciences

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