Effectiveness of the industrial marketing mix: an assessment through simulation of the organizational buying process

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Originele taal-2	English
Kwalificatie	Doctor of Philosophy
Begeleider(s)/adviseur	Leeflang, Peter, Supervisor Zwart, Peter, Supervisor
Datum van toekenning	4-nov-1993
Plaats van publicatie	Groningen
Uitgever	s.n.
Gedrukte ISBN's	9090065113
Status	Published - 1993

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@phdthesis{418100de24094664bf78af5aec570f61,

title = "Effectiveness of the industrial marketing mix: an assessment through simulation of the organizational buying process",

keywords = "Proefschriften (vorm), Marketingmix, Inkoop, marketing",

author = "Brand, {Maryse Jacqueline}",

note = "Relation: http://www.rug.nl/ date_submitted:2008 Rights: University of Groningen",

year = "1993",

language = "English",

isbn = "9090065113",

publisher = "s.n.",

}

TY - THES

T1 - Effectiveness of the industrial marketing mix

T2 - an assessment through simulation of the organizational buying process

AU - Brand, Maryse Jacqueline

N1 - Relation: http://www.rug.nl/ date_submitted:2008 Rights: University of Groningen

PY - 1993

Y1 - 1993

KW - Proefschriften (vorm)

KW - Marketingmix, Inkoop

KW - marketing

M3 - Thesis fully internal (DIV)

SN - 9090065113

PB - s.n.

CY - Groningen

ER -