Entrepreneurial networking a blessing or a curse? Differential effects for low, medium and high performing franchisees

Maryse J. Brand, Evelien P. M. Croonen*, Roger T. A. J. Leenders

*Bijbehorende auteur voor dit werk

OnderzoeksoutputAcademicpeer review

10 Citaten (Scopus)
323 Downloads (Pure)


Recent studies have called for a better understanding of the link between networking and entrepreneurial performance. We provide such understanding in three ways: by focusing on a specific entrepreneurial context (franchise systems), by developing a multi-faceted theoretical framework and by highlighting a contingency that may affect the networking-performance link. We combine knowledge and learning perspectives with a networking perspective to develop and test a multi-faceted framework on the effects of franchisee networking with peers within a franchise system ('peer networking') on franchisee unit performance. In particular, we argue that the performance benefits that franchisees draw from networking with their peers vary between low, medium and high performing franchisees. We use ordinary least squares (OLS) and Quantile Regression analyses to test our hypotheses with empirical data from a Dutch franchise system. Our results confirm that structural, resource and relational facets of franchisee peer networking affect unit performance, and that they benefit and harm low, medium, and high performing franchisees differently.

Originele taal-2English
Pagina's (van-tot)783-805
Aantal pagina's23
TijdschriftSmall Business Economics
Nummer van het tijdschrift4
Vroegere onlinedatum2018
StatusPublished - apr-2018

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