Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

Peter S. H.  Leeflang; Jan C. Reuyl

doi:10.1016/0377-2217(86)90210-9

Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

Peter S. H. Leeflang^*, Jan C. Reuyl

^*Corresponding author voor dit werk

Onderzoeksoutput: Article › Academic › peer review

3 Citaten (Scopus)

Samenvatting

In this article some results of a large-scale empirical study of the West German cigarette market are presented. Specific attention is devoted to the effects of entity aggregation and temporal aggregation. It appears that if at all possible disaggregated data should be used to study the effects of marketing decision variables on a response measure

Originele taal-2	English
Pagina's (van-tot)	14-24
Aantal pagina's	11
Tijdschrift	European Journal of Operational Research
Volume	23
Nummer van het tijdschrift	1
DOI's	https://doi.org/10.1016/0377-2217(86)90210-9
Status	Published - jan.-1986

Toegang tot document

10.1016/0377-2217(86)90210-9

Handle.net

Permanente koppeling

Document onder embargo

Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market
Final publisher's version, 863 KB

Citeer dit

@article{1833fd8f96d443e08ba695a794641f79,

title = "Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market",

abstract = "In this article some results of a large-scale empirical study of the West German cigarette market are presented. Specific attention is devoted to the effects of entity aggregation and temporal aggregation. It appears that if at all possible disaggregated data should be used to study the effects of marketing decision variables on a response measure",

author = "Leeflang, {Peter S. H.} and Reuyl, {Jan C.}",

year = "1986",

month = jan,

doi = "10.1016/0377-2217(86)90210-9",

language = "English",

volume = "23",

pages = "14--24",

journal = "European Journal of Operational Research",

issn = "0377-2217",

publisher = "ELSEVIER SCIENCE BV",

number = "1",

}

TY - JOUR

T1 - Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

AU - Leeflang, Peter S. H.

AU - Reuyl, Jan C.

PY - 1986/1

Y1 - 1986/1

N2 - In this article some results of a large-scale empirical study of the West German cigarette market are presented. Specific attention is devoted to the effects of entity aggregation and temporal aggregation. It appears that if at all possible disaggregated data should be used to study the effects of marketing decision variables on a response measure

AB - In this article some results of a large-scale empirical study of the West German cigarette market are presented. Specific attention is devoted to the effects of entity aggregation and temporal aggregation. It appears that if at all possible disaggregated data should be used to study the effects of marketing decision variables on a response measure

U2 - 10.1016/0377-2217(86)90210-9

DO - 10.1016/0377-2217(86)90210-9

M3 - Article

SN - 0377-2217

VL - 23

SP - 14

EP - 24

JO - European Journal of Operational Research

JF - European Journal of Operational Research

IS - 1

ER -

Estimating the parameters of market share models at different levels of aggregation with examples from the West German cigarette market

Samenvatting

Toegang tot document

Handle.net

Document onder embargo

Vingerafdruk

Citeer dit