Every wave carries a sense of déjà vu: Revisiting the computerization movement perspective to understand the recent push towards artificial intelligence

Analyzed through the lens of the “computerization movement” (CM), the development of revolutionary technologies has consistently followed a recurring trajectory in terms of the origin, momentum, diffusion, and societal impact. Building on the analysis of selected historical trajectories, similar dynamics are discernible for the recent push towards the adoption of artificial intelligence (AI), being enhanced by capabilities provided by Big Data infrastructure. This paper explores Big Data and AI within the framework of CMs, analyzing their driving visions, trajectories, interconnectedness, and the societal discourses formed around their adoption. By drawing parallels with selected past CMs and situating current events within such historical context, this study provides a novel perspective hopefully facilitating a better understanding of the current technological landscape, and aiding in the navigation of the complex interplay between innovation, social change, and human expectations. The study shows that even if technological innovations remain central for the recent push towards AI adoption, shared beliefs and visionary ideals underpinning adoption are equally influential. These beliefs and ideals have continually mobilized people around the relevance of AI—in the past and today—even as the supporting infrastructure, core technologies, and their relevance for society have evolved.