Explaining behavioural intentions toward co-branded products

B. Helmig, J.-A. Huber, P.S.H. Leeflang

Onderzoeksoutput: Article › Academic › peer review

Originele taal-2	Dutch
Pagina's (van-tot)	285 - 304
Tijdschrift	Journal of Marketing Management
Volume	23
Nummer van het tijdschrift	3/4
Status	Published - 2007

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@article{b1e9c5e733e84490ab568b7f08413ad8,

title = "Explaining behavioural intentions toward co-branded products",

author = "B. Helmig and J.-A. Huber and P.S.H. Leeflang",

year = "2007",

language = "Dutch",

volume = "23",

pages = "285 -- 304",

journal = "Journal of Marketing Management",

publisher = "ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD",

number = "3/4",

}