Explaining consumer brand-related activities on social media: An investigation of the different roles of self-expression and socializing motivations

Lisette de Vries*, A.M. Peluso, S. Romani, Pieter Leeflang, A. Marcati

*Corresponding author voor dit werk

Onderzoeksoutput › Academic › peer review

99 Citaten (Scopus)
835 Downloads (Pure)

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Social Sciences

Psychology

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