@inproceedings{cbe5655084b44ed684c109ab35d111a3,
title = "Exploring Product Replacement in Business Markets",
abstract = "The existing NPD literature discusses new product introductions and product deletions, but largely ignores product replacements. But, especially in business markets, product replacements create their own set of management problems. This paper explores the issues involved in managing product replacements in business markets.",
keywords = "Business Market, Product Introduction, Product Launch, Product Platform, Product Replacement",
author = "W.G. Biemans and B. Hillebrand",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2003",
doi = "10.1007/978-3-319-11848-2_12",
language = "English",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "48--52",
editor = "H.E. Spotts and H.L. Meadows",
booktitle = "Developments in Marketing Science",
}