Fear Appeals in Health Communication: Should the Receivers’ Nationality or Cultural Orientation be Taken into Account?

Carel Jansen, Renate Verstappen

    OnderzoeksoutputAcademicpeer review

    3 Citaten (Scopus)


    This study investigated the influence of both nationality and cultural orientation on reactions to fear appeal messages including a self-targeted or a family-targeted threat. Participants from Spain (n = 138) and from the Netherlands (n = 127) either read a version of a story that accentuated the misery of a girl suffering from chlamydia, or a version that focused on her parents’ sorrow. Cultural orientation was assessed using a scale for measuring individualism and collectivism, and a scale for measuring familism. Contrary to claims from the earlier studies, neither nationality nor cultural orientation proved to interact with message version on any of the outcome variables.
    Originele taal-2English
    Pagina's (van-tot)346-368
    Aantal pagina's23
    TijdschriftJournal of Intercultural Communication Research
    Nummer van het tijdschrift4
    StatusPublished - 2014

    Citeer dit