FRAMING IN TERMS OF HIGH-RISK GROUPS VERSUS RISKY PRACTICES AND PROGNOSES OF HIV-INFECTION

A quasi-experimental field-study (n = 314) investigated the consequences of framing the problem of HIV infection in terms of 'risky practices' versus 'high risk groups'. It was reasoned that respondents in the risky practices frame would be more conscious of the risks to people in general leading them to make more pessimistic prognoses of HIV spread than those for whom the issue had been framed in terms of high risk groups. This hypothesis was strongly supported on three related indices, and results also indicated more pessimistic prognoses by female than male respondents. The implications of these findings for framing AIDS related issues are discussed.