Getting marketing back in the boardroom: Understanding the drivers of marketing's influence within the firm

Onderzoeksoutput › Professional

Originele taal-2	Dutch
Plaats van productie	Boston
Uitgeverij	Marketing Science Institute
Aantal pagina's	31
Volume	MSI Working Paper
Uitgave	08-001
Status	Published - 2008

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TY - BOOK

T1 - Getting marketing back in the boardroom: Understanding the drivers of marketing's influence within the firm

AU - Verhoef, P.C.

AU - Leeflang, P.S.H.

PY - 2008

Y1 - 2008

M3 - Report

VL - MSI Working Paper

BT - Getting marketing back in the boardroom: Understanding the drivers of marketing's influence within the firm

PB - Marketing Science Institute

CY - Boston

ER -